Brand Story
"Chasing Dreams"When the persistent ideas of three young people about yachts collided with each other, dreams, executive ability and a sense of responsibility came along naturally. As an esteemed favorite, yachts have gradually become known and visible to the public in this modern new era. In China, it seems that "domestic-made" has always been a term that doesn't imply high-end. It's not that we can't do it well, but that we don't recognize and challenge it. In order to break the tradition and pursue their dreams, the three young people required every participant to foster a spirit of craftsmanship that seeks excellence and meticulousness in what they do and the products they create. The so-called good products stem from excellent design and meticulous craftsmanship. Zhu Lixing, our chief designer and also one of the founders, perfectly combined all kinds of modern yacht design and management experience that he had studied intensively in Italy with the actual domestic situation. With everything carefully prepared, the three young people never forgot that they had a Chinese heart, that is, they were the sons of the East. In this way, a new yacht brand, EASTAR YACHT, was born in the ocean of this new era.
To stay true to their original aspiration and build the belief of being a leader in the yacht industry, EASTAR YACHT enables shipowners to enjoy their customized luxury yachts with high-standard craftsmanship, high-quality products and meticulous services. At the beginning of the company's establishment, they conducted in-depth on-site investigations of large and small yacht factories at home and abroad. They visited the yacht manufacturing industry in Taiwan, China, went deep into the hinterland of yacht manufacturing in the United States, and traveled back and forth among various European countries famous for luxury yachts. From market research to development and design, and then to mold forming, every process and procedure was carried out with the sentiment of staying true to the original aspiration to create the best products. However, the quality of yachts can't be solely supported by sentiment. EASTAR YACHT requires every participant to be strict. From the purchase of materials to on-site construction, from the quality inspection process to after-sales service, everyone is conscientious and pursues perfection.
Guangdong EASTAR YACHT Co., Ltd. is headquartered in the beautiful port city of Zhuhai. The company mainly has two business segments: The production and manufacturing factory is located in its base, Zhuhai, which is situated in the largest yacht industrial zone in China. The yacht club is located in Sanya, a seaside tourist resort. EASTAR YACHT is a new luxury yacht brand merchant specialized in yacht research and development, design, production and manufacturing, sales as well as club operation. The company's existing production base covers an area of more than 26,000 square meters. Under the condition of ensuring both quality and quantity, the factory's annual output can reach more than 30 luxury yachts. The club service points currently cover Sanya, Zhuhai, Shenzhen, Shanghai and Qingdao, etc. Meanwhile, it has already carried out club membership services and membership card sales, yacht trusteeship, leasing, berthing as well as yacht driving training and other businesses.
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